New look for Holiday Inn brand
The Holiday Inn brand embarked on its $1 billion (£0.5 billion) relaunch this week, with the opening of two new European hotels.
Revamped Holiday Inns were unveiled at London Heathrow and in Farnborough. These two locations will trial-run the improvements InterContinental Hotels is making to the brand.
Kirk Kinsell, president of the Holiday Inn in Europe, the Middle East and Africa, said: "It was a fantastic moment when the old Holiday Inn signage came down at both the London Heathrow and Farnborough Holiday Inns - and the new signage went up."
He added the opening of the two rebranded hotels was "a pivotal point in a mammoth journey" for the Holiday Inn chain.
Alterations to popular the hotel brand include a revamped logo, as well as improved arrival experiences that will feature "de-cluttered reception areas", complete with plants.
Customers are also set to benefit from "refreshed guest rooms", which have been designed to make customers feel more comfortable.
InterContinental Hotels boasts over 585,000 rooms in just under 4,000 hotels around the globe and its guests make in excess of 160 million bookings with the chain every year.