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Travel News > November 2007 > Brit travellers increasingly booking hotels late
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Brit travellers increasingly booking hotels late
15/11/2007
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Britons are increasingly leaving it late to book hotel rooms, new research has shown.
According to figures from Laterooms.com, over half of its bookings are made within three days of a customer's stay.
Meanwhile, on Saturdays, travellers are prepared to wait even longer, with one-fifth of customers booking a room for their trip on the same day.
Tony Walsh, development director at Laterooms.com, attributes the trend to growing familiarity with the deals available when booking online.
He said: "Customers are opting to delay booking hotel arrangements later than we've seen before.
"Now, we are seeing more users feeling comfortable enough to book the day they want to travel. I think this shows more familiarity and trust with the online booking industry."
In anticipation of that the habit of late booking will continue to be more prevalent, Laterooms.com has launched a new mobile seat which allows customers to book a room up to midnight for arrival the same day.
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