Brand new personal lines website to launch with travel insurance
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A new insurance website is launching with the aim of becoming one of the top personal lines insurers by 2010.
Insurewithease.com officially launches in November 2007, opening its insurance portfolio with three high value travel insurance products - single trip, backpacker and annual multi-trip.
Jack Harris, operations director at Insurewithease.com, explains: "We're launching with our travel insurance products but we will very quickly become a multi-product offering with pet insurance coming online in early 2008, and motor and home by next summer."
The Insurewithease.com website and quote system has been carefully developed to meet the objective of offering its customers 'less clicks, more cover'. This has meant creating a highly intuitive question system, clear policy layouts, and tiered product offerings that will allow customers to opt out of certain elements of cover and individually tailor their own policies.
Jack says: "We have invested in our systems and products, and we are investing in our brand as it is extremely important to us. Its essential for Insurewithease to project a personality, and for people to become familiar with our high value products and informative service.
"Growing the brand as well as the products will ensure that people come back to the site and will enable us to generate customer persistency. This will in turn allow us to reach our aim of creating a product portfolio worth £25m by 2010."
Insurewithease.com's travel products are underwritten by NIG, with claims handling conducted by ONE Claims and Assist.
Jack continues: "We've pulled together some of the best players in the market to create market leading products and service for our customers.
"Some insurance sites launch with minimal investment in their website and their policies, and minimal information for their customers. This is irresponsible and serves to perpetuate a lack of consumer awareness of the importance of insurance.
"As an industry we need to foster trust and respect for our products, and build an awareness of the key aspects that consumers should be aware of when buying insurance, to ensure that they are not buying blindly."
Ends.../
Notes to Editors
For further information contact:
Alison Garrett
M Consulting
Tel: 0121 753 6414
Mobile: 07899 910949
Email: alison.garrett@mconsulting.co.uk
About Insurewithease.com
Launching in November 2007 with three travel insurance products single trip, backpacker and annual multi-trip - Insurewithease.com is an online insurance provider with one clear aim: to provide easy access to quality insurance products with the right level of cover for individual customers.
Less clicks, more cover
The insurewithease.com system allows customers to build quotes for their individual requirements.
Customers can reduce their premium by opting out of cover for baggage and money, or equally, can increase their cover by opting in to additional areas such as winter sports (included in annual policies) or hazardous activities.
The annual, single-trip and backpacker travel insurance products are underwritten by NIG and include:
- Free travel insurance for children under 18
- 24 hour worldwide emergency & medical assistance provided by our sister company
- Winter sports, golf and wedding cover included as standard with all annual travel insurance policies
- Travel insurance policies to suit any trip and budget
- Excess waiver option
Insurewithease.com will soon become a multi-product offering, adding pet, home and motor insurance products to its portfolio in 2008.
About Jack Harris
Jack is the operations manager for Insurewithease.com.
With claims and underwriting experience in the travel and pet insurance, and legal expenses markets, Jack has a sound and broad industry awareness. His fresh and direct style reflects the brand, and as the key spokesperson for the company he is available for comment and interviews.
In his spare time Jack is a keen sportsman playing golf, hockey and cricket, the latter he spent time playing in Australia and South Africa.
To arrange an interview please contact Alison Garrett on 0121 753 0222, or 07899 910949.
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